BitFit - Equine Mouth Measurement ToolBitFit - Equine Mouth Measurement Tool

News Releases starting January 2007

February 2007

The Original Bit Fit® to Appear in Four TV Episodes

Saranac, MI— The Original Bit Fit®, an innovative equine mouth measurement tool, will make its broadcast debut in four upcoming episodes of TV. The show airs on RFD-TV, which is in more than 25 million American homes nationwide. The Original Bit Fit® appears in a fascinating segment about proper bitting and how dramatically the horse’s bit affects his performance under saddle. The segments are hosted by Dale Myler, of Myler Bits, and feature horses performing in both western and English tack.

“We are very excited to share the message of the importance of proper bit fit with such a large audience,” says Kim Newell, partner at The Original Bit Fit®. The segments cover common bit evasions, such as head tossing, mouth chomping, high headedness and other training challenges that are not always associated with proper bit fit. Newell continues, “Many horse owners, and I was one of them for a long time, don’t realize that many training issues are the result of an ill-fitting bit. With The Original Bit Fit®, there’s a quick and easy way to assess your horse’s bit.”

The four episodes begin airing the second week of March. For those who don’t have access to RFD-TV, TV can also be viewed on their website,

For more information on The Original Bit Fit® call 1-888-8BITFIT or visit

About The Original Bit Fit®
Headquartered in Saranac, Michigan, The Original Bit Fit® aims to create happier horses and riders. Manufactured in the U.S.A. from the highest quality plastic, The Original Bit Fit® is the only equine mouth measurement tool of its kind.

January 2007

The Original Bit Fit® Helps Make Happier HorsesInnovative Product Drawing Rave Reviews from Top Professionals Saranac, MI— An innovative new product that helps make happier horses is already drawing rave reviews from top professionals. The Original Bit Fit®, a patent-pending device, offers an easy way for horse owners to determine the proper size bit for their horses. While some horses have custom saddles, proper leg protection, and a great nutrition program, many horses are still faced with performing in a bit that is too small or too large for their mouths. The Original Bit Fit® eliminates the guesswork and ensures proper bit fit, resulting in a more comfortable horse—no more wasted training fees! “Many horse owners spend a lot of money on training and sports medicine therapies, only to overlook a critical element to their horse’s performance and happiness,” explains Kim Newell, Partner at Bit Fit, Inc.  “From our own experience as horse owners and from talking to numerous veterinarians and trainers, we realized that many horses are being trained and worked in bits that do not fit. The Original Bit Fit® makes selecting the proper bit for your horse quick and easy.”  An improperly fitted bit can cause many problems—head tossing, rearing, backing-up, bolting, bucking, mouth sores, tightness in the poll, lack of lateral suppleness and more. What often appears as a training problem may be an ill-fitting bit. “Not every horse wears a five-inch bit,” continues Newell. “The Original Bit Fit® helps you get it right every time.”Newell developed The Original Bit Fit® after the frustrating and expensive search for the correct sized bit for her daughter’s dressage horse. “Dressage bits come in a dizzying array of sizes,” remembers Newell. “This is great, except that we had no way to determine which was the correct size. We tried everything you can imagine—string, wooden dowels—but nothing worked.” This revelation led to the development of The Original Bit Fit®. Newell asked the experts, including veterinarians, equine dentists, and custom bit manufacturers, for their help. The result is an easy-to use device that allows for accurate measurement of the horse’s mouth.

The Original Bit® Fit is a molded, textured plastic measuring tool that can be placed in the horse’s mouth. Simply turn the round adjustment knob and you can quickly determine, in either inches or centimeters, your horse’s mouth size. Made from high quality, non-toxic plastic, the textured mouthpiece encourages the horse to relax his jaw, making the job quick and simple. The Original Bit Fit® is made in the U.S.A.

Top equestrian professionals are already lauding the product with high praise. United States Dressage Federation Gold Medalist Mari Monda Zdunic, United States Pony Club Chief Judge Stormy May, and Dale Myler of Myler Bits have all recommended The Original Bit Fit® to their colleagues, students and customers. “We are very pleased with the initial response,” says Newell. “It’s a brand new product, but the feedback has been positively overwhelming.”

The Original Bit Fit® is ideal for all types of riders, whether they have just one horse or a full stable, and is ideal for both professionals and amateurs. Continues Newell, “Several trainers have told us that they are using the product because it makes them look like they are geniuses. A horse comes to them as a head tosser or refusing to go forward and the trainer can quickly assess if a change of bits is in order.  For some horses that immediate relief is enough to see an instantaneous improvement under saddle.” The Original Bit Fit® is available throughout North America and is quickly catching on in Europe as well. “Many of the European bits are manufactured in a wide variety of sizes,” explains Newell. “They truly understand the difference a few centimeters can make.” The Original Bit Fit® website, is a resource for horse owners with information about proper bit fit, equine mouth anatomy, the importance of equine dentistry and more. Those interested in becoming dealers can call 1-888-8BITFIT to receive the dealer information packet.About The Original Bit Fit®Headquartered in Saranac, Michigan, The Original Bit Fit® aims to create happier horses and riders. Manufactured in the U.S.A. from the highest quality plastic, The Original Bit Fit® is the only equine mouth measurement tool of its kind.



Made in the U.S.A.

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